Thursday, December 12, 2013

Graphic Design (AT&T History and logo)


        It all began in the year 1875 when Alexander Bell was trying to invent the “talking telegraph,” or as we know it, the telephone. Gardiner Hubbard and Thomas Sanders joined bBell by agreeing to finance Bell’s work. After Bell achieved his goal of creating the telephone, the three men formed the Bell Telephone Company to further share the creation of the latest communication device. After spreading to most major cities and towns throughout the United States, the name of the company changed to the American Bell Telephone Company.  
Many telephone companies went into business between the years 1894 and 1904 trying to replicate Bell’s success. AT&T, started off in New York and began to spread over the years from Chicago to San Francisco. In the year 1889, AT&T obtained some assets from the American Bell Company and became the parent company from that moment on. This was their big break, which allowed them to become well known by others. Though some believe that AT&T was lucky to receive their fame, AT&T also helped out American Bell by creating the first electrical amplifiers that made long distance communication possible. 
As the years went on, AT&T and the Bell System became involved in more than just communication within the United States. Through partnering up with the Western Electric Company, they managed to send out equipment to other parts of the world (including London, Berlin, Tokyo and Sydney) to help out with their telephone companies. As more time passed, AT&T and the Bell System realized that they should just stick with their original statement of “Universal Telephone service within the United States.” Therefore, selling the Western Electric Company to the International Telephone and Telegraph Company (ITT) to pursue their goal. 
As the advances in technology increased and satellites were dispersed into the stars, affording telephones and services became exponentially more cost efficient. This created the trend that all households should contain at least one telephone, by the year 1969, the trend was above ninety percent. Overall, the AT&T’s Bell System was considered to be the best telephone company in the world. Unfortunately, all great things must come to an end. In the year 1984, the Bell System was dead due to new changes within telecommunications and so the U.S. Government put an end to the long lasting company that started it all. AT&T was now all alone (logo wise) and became a new company altogether when its logo changed from incorporating the Bell’s name to a transparent globe.

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